King & Jugend 2013
King & Jugend 2012
King & Jugend 2011
King & Jugend 2008
King & Jugend 2007
King & Jugend 2006
King & Jugend 2004
King & Jugend 2003
Information
For 10 years we were in charge of the design and construction of the stands for Play and later Casualplay at the King & Jugend trade fair in Cologne, Germany.
Stands with an average surface area of 277 m2, in recent years always in the same location. Presenting and defining a brand in a competitive event such as an international fair of the sector required a great economic effort, but above all the definition of the brand and the products to be presented.
Play and later Casualplay were a reference in the Spanish market, above all in the baby car seat sector, it grew in the pram sector with its Vintage model and later with the Kudu model which was a reference. Both in the national and international market it competed with very well-known brands in the sector and this made it necessary to be very clear in the definition of the brand and the products to be presented.
The result was a significant change in brand positioning in international markets.
Client: Play-Casualplay
Project: Branded stands
Location: Colonia Fair
Year: 2003-2013